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New “Show Us Your Shaka” Program Celebrates Hawaii Custom

Honolulu, Hawaii- January 27, 2014- Aqua Hospitality ( is rewarding visitors this year simply for flashing some Hawaiian style. With the company’s 2014 “Show Us Your Shaka” program, guests can earn a discount on their entire stay for making the friendly Hawaiian shaka hand gesture when checking in.

“The shaka is a unique local custom,” said Elizabeth Churchill, Aqua’s senior vice president of sales and marketing. “Many know it as the sign for hang loose, but it’s also a way we communicate in the islands to convey friendship, compassion and gratitude. It’s a fun way to interact with our guests and celebrate our Hawaii roots.”

Aqua’s Show Us Your Shaka promotion is available now through December 31, 2014. Visitors receive an additional 10 percent savings on the best available rate when they show a shaka at check-in. The offer is valid on new reservations at participating Aqua Hospitality properties in Hawaii and cannot be combined with any other offer or special. Reservations can be made at or by calling 1-866-940-2782.

More About The Shaka
According to local island lore, the shaka was started by a sugar mill worker who lost his three middle fingers in a factory accident. He was reassigned as a security guard for the sugar train and would flash his “shaka” as an all-clear sign. The sign, which is a wave with the thumb and pinkie finger extended and middle fingers curled down, became associated with surf culture during the 1960s when visiting surfers from the mainland adopted the gesture. Today, it has many meanings including “Hang Loose”, “Hi”, “Thank You”, “All Right”, “See You”, “Peace”, “Goodbye” and “Take Care”.


About Aqua Hospitality®
Aqua Hospitality is a Hawaii-based management company founded in 2001. The company provides full-service management including sales, marketing, Internet distribution, individualized branding, reservations, as well as revenue management to maximize profitability. Currently representing 29 contemporary properties on Oahu, Maui, Kauai, Molokai, Lanai, Hawaii Island and Guam, Aqua offers lifestyle full-service resorts, stylish boutique hotels, comfortable budget properties and a historic hotel within a UNESCO World Heritage Site. For more information on the company, individual hotels, and its three hotel brands – Monogram Hotel Collection, Aqua Hotels and Resorts and Lite Hotels – visit or call 1-808-943-9291. Aqua Hospitality is an operating business of Interval Leisure Group, Inc. (Nasdaq: IILG), a leading global provider of membership and leisure services to the vacation industry.